This logo/title art was created for a TV show, currently in development, known as STAR DRIVE. This was the most enjoyable piece to create for the show because the show’s premise, which is my all time favorite genre, is science fiction that touches space exploration in the not so distant future. The show runner, who is also the show’s creator, has always been a huge fan of Star Trek that he wanted the title art to have a similar feel without the typography being too similar. Since the show is all about traveling through space I tried to not only find a font that would complement such genre but for the typography to have a great deal of movement to it as well. The insignia portion to this title art “SD7” was also created as a badge in which the passengers aboard the space station would have on their clothing. The approach to doing this particular insignia was drawing influences from early NASA imagery and finding ways to take a futuristic logo and making it appear ware and tear. While the show does in fact take place in the future however, the shows creator wanted to have as much of a retro feel in the overall design as much as possible.