FELT FILMS requested that I design a logo for their company. Prior to this logos creation, the logo was originally black and white, but it was eventually asked of me to incorporate red within the title itself. Considering the company's goal is to create films the inwardly resonates with its audiences, hence the title, the choice to make the word 'felt' red seemed like an obvious choice. Red has always been a striking, and impactful, color that such color being applied to a word like 'felt' seemed like a match made in heaven. By adding red into the logos design most certainly makes the logo less monochromatic and adds a little more life into the design.