This logo was made for a privately owned business company known as "XLR-8". The company focuses on the acquisition of other established companies with the purpose of remodeling companies inner business structure in which to better strive. The company founder had always been a fan of NASCAR racing that he wanted the logo to have a feel of movement, hence the name, that going off such particular direction I thought to make the logo both metal and to put a hint of carbon fiber into the logo. When one usually thinks of acceleration they usually think of cars. From an artistic standpoint it made sense to incorporate such a particular aesthetic into the overall design.